In today’s competitive world, where everyone is striving to stand out, having fun during your photoshoot adds an element of authenticity and originality to your personal brand that sets you apart from the crowd. The good news is that it’s not only easy to do, but also incredibly effective in building a strong and memorable personal brand.
Take, for example, the inspiring duo of Alisha and Ashleigh from “Rainbow Sky Creations.” Their engaging online activities, created by teachers for teachers, are as vibrant and fun as they are. When we collaborated on their photoshoot, their enthusiasm and sense of humor made it a true pleasure to work with them.
The key is to be yourself and have fun during the shoot. This makes you relatable, and people connect with you on a deeper level. You’re not just another generic personal brand, but a real person with a personality and a sense of humor.
This genuine approach attracts like-minded people to your brand. They see you for who you are, and it makes you stand out from the rest. Plus, people are more likely to remember you when you have a bit of fun during your photoshoot.
The secret to a fun shoot lies in the preparation. As the saying goes, “fail to prepare, prepare to fail.” Take the time to gather your mood board, plan your outfits, prepare props and accessories, and plan your key messages. This ensures that your photoshoot is relaxed, fun, and professional. You’ll feel confident, comfortable, and ready to have some fun in front of the camera.
It’s important to remember that a mood board is only a starting point. You should aim to capture its essence while adding your own personal touch and creativity. This is precisely what Alisha and Ashleigh did during their shoot. They used their mood board as inspiration but infused it with their own unique style and personality.
So, embrace your personality, let go, and have some fun in front of the camera. Use props, silly poses, unique clothing, outdoor locations, and collaborate with others to create fun and playful images. The end result will be a personal brand that’s authentic, memorable, and a true reflection of you.