Why? These candid shots are not only great for your reference and memories (think also legacy), behind the scenes photography offers an authentic glimpse into your world, captivating your audience and clients and integrating it into your business. It’s proven time and again to be essential in showcasing the mood, feel, and intricate details of our world. As a brand photographer and video producer for the Elite Speaker Showreel Days, where in just a few hours, we delivered speaker profile assets and personalised showreels, achieving outstanding results, my talented team captured candid shots that beautifully showcased the event.
At our recent Elite Speaker Showreel Day, where we film and deliver exceptional speaker profile assets and personalised showreels, my talented team captured these candid shots that beautifully showcase the event.
We understand the power of behind the scenes photography in engaging your audience and clients.
In this article, we will delve into the importance of behind the scenes photography and provide practical tips for keynote speakers, executive leaders and personal brands to adopt and apply to their own businesses.
By doing so, you can unlock a whole new level of engagement and connection with their audience, resulting in remarkable outcomes.
Behind the scenes photography gives your brand authenticity, it humanises your brand, building trust with your audience and showcasing the real people and processes behind your work. More candid the better. It helps with your storytelling, telling a compelling story, showcasing the journey, effort, and passion that goes into creating your products or services. Most of all it engages your audience, by sharing behind the scenes moments, you invite your complimentary audience to be part of your world, creating a deeper connection and generating interest.
Behind-the-scenes photography produces positive outcomes such as higher engagement, increased trust and transparency, and a memorable brand experience for your audience. It leaves a lasting impression by showcasing dedication, creativity, and teamwork, making your brand truly memorable.
Top 5 Behind the Scenes Photography Tips
Capture genuine moments that showcase the real-life aspects of your personal brand, providing an authentic glimpse into your daily activities.
- The Creative Process
Document the creative process behind your brand, whether it’s brainstorming, ideation, or creation, highlighting your unique approach and showcasing your expertise.
- Engaging with Audience
Capture moments of interaction and engagement with your audience, such as events, workshops, or online conversations, demonstrating your connection and responsiveness.
Showcase partnerships and collaborations with other brands or individuals that align with your personal brand values, highlighting the power of teamwork and shared expertise.
- Behind-the-Scenes Achievements
Document the moments of celebration and milestones reached within your personal brand journey, sharing the hard work and dedication that goes into your success.
By following these behind the scenes photography tips, personal brands can foster authenticity, showcase the creative process, engage with their audience, highlight collaborations, and celebrate achievements, enhancing their overall brand presence.
- Preparing Backstage:
Capturing the moments before going on stage, including final preparations, rehearsing, and gathering focus.
- Interaction with the Audience:
Showcasing candid shots of engaging with the audience, such as handshakes, high-fives, or Q&A sessions.
- Engaging with Event Organisers:
Highlighting interactions with event organisers, discussing logistics, and collaborating to ensure a successful presentation.
- Media Interviews and Press Interactions:
Showcasing moments of media interviews, press conferences, or media engagements surrounding the keynote speech.
- Travel and Arrival:
Sharing moments from the speaker’s journey, including airport arrivals, hotel check-ins, or exploring the event location.
- Annual Report Preparations:
Capture the team’s behind-the-scenes work on the annual report, showcasing the dedication and collaboration involved.
- Team Collaboration:
Highlight interactions, brainstorming, and decision-making within your leadership team, emphasizing a united and cohesive approach.
- Authentic Moments:
Encourage candid shots that reflect genuine interactions and emotions, showcasing the real dynamics of you and your team.
- Thought Leadership Engagement:
Document participation in industry events and conferences to showcase expertise and influence.
- Community Involvement:
Capture moments of corporate social responsibility initiatives, demonstrating a commitment to making a positive impact.
So I encourage and challenge you next time you are with a client, speaking or whatever utilise the power of BTS photography to invite your audience into your world.
Capture authentic moments, tell compelling stories, and showcase your team to build engagement, trust, and a memorable brand experience.
Start incorporating BTS photography into your business today, and watch the remarkable impact it can have.
Please Note: Article appeared on Melinda Hird Photography and Video
Get in touch if you want to chat to us about our Elite Speaker Showreel Days.